B2BKing vs WholesaleX: A Detailed Feature and Pricing Comparison (2026)

If you're choosing a WooCommerce B2B plugin in 2026, two options come up frequently: B2BKing and WholesaleX. Both can transform a standard WooCommerce store into a B2B or B2B+B2C hybrid shop, and both have free versions on WordPress.org. But despite some surface-level similarities, the two plugins differ significantly in scope, maturity, and the kinds of stores they're built for.

This guide walks through how the two compare across features, dynamic rules, pricing, and real-world fit, so you can choose the right one for your store.

Quick Verdict

Choose B2BKing if you need:

• A mature, comprehensive B2B feature set covering the full range of B2B scenarios
• 25+ dynamic rule types, including payment-method discounts/surcharges and shipping-method rules
• Advanced workflows: Purchase Order checkout, Company Credit, subaccounts with order approval, separate B2B/B2C inventory, per-group currencies
• A dedicated B2B+B2C hybrid mode with tax toggle, MSRP display, and per-user-type checkout behavior
• EU VAT/VIES validation
• A built-in CRM hub for managing B2B customers
• A lifetime license option
• A track record: 15,000+ active stores and 135+ updates since launch in 2020
• An ecosystem including SalesKing (sales reps) and MarketKing (multivendor B2B)

Choose WholesaleX if you need:

• A smaller wholesale store with a narrower set of requirements
• The lowest entry price ($129/year for a single site)
• A wholesale wallet/prepaid balance feature framed in a consumer-loyalty style
• Tight integration with the WPXPO plugin ecosystem (PostX, WowStore, etc.) if you already use those

Bottom line: B2BKing is the broader, more mature, and more battle-tested plugin, covering a wider range of B2B use cases in a single integrated solution. WholesaleX is the newer, lighter entrant, suited to simpler wholesale setups where its narrower feature set is sufficient.

At a Glance: Feature Comparison

Screenshots - Features Side by Side

We also examined how features are implemented, drawing comparisons between similar functionalities. Below is a side-by-side comparison of some key features:

1. Dashboard

2. Bulk Order Form

3. Subaccounts

4. Dynamic Rules

5. Groups (Roles)

What Each Plugin Is

About B2BKing

B2BKing is a WooCommerce B2B plugin first released in 2020. It was built as an all-in-one solution, consolidating the full range of B2B functionality (pricing rules, customer groups, registration, quotes, bulk ordering, payment workflows, credit management, conversations, subaccounts, and reporting) into a single integrated plugin.

As of May 2026, B2BKing powers 15,000+ active stores and has shipped 135+ versioned releases since launch. The plugin is currently on the 5.x release line and continues to receive regular feature updates and improvements. Recent additions include a Tax Toggle / Switch (v5.5.00, February 2026), bulk variations table improvements, an Early Access panel for upcoming features, and a new CRM Hub for managing B2B customers in a single place.

B2BKing is modular internally: every major module (Quotes, Conversations, Bulk Order Form, Purchase Lists, Subaccounts, Company Credit, and others) can be enabled or disabled from a single settings page, and the plugin only loads code for the modules currently in use. This means the feature breadth doesn't translate into runtime weight on stores that only use a subset.

The B2BKing ecosystem also includes two companion plugins: SalesKing (sales reps and agents with profit-based commissions) and MarketKing (B2B multivendor marketplace), both built to integrate natively with B2BKing.

About WholesaleX

WholesaleX is a WooCommerce wholesale plugin first released in November 2022, developed by WPXPO. It offers a core wholesale feature set (role-based pricing, dynamic discount rules, a registration form builder, bulk order form, conversations, request a quote, private store, and a wholesale wallet) and ships with a small set of add-ons (Migration Tool, Dokan integration, WCFM integration).

As of May 2026, WholesaleX's free plugin on WordPress.org has 2,000+ active installations. WPXPO's marketing materials reference a "60,000+ businesses" figure; this is the parent company's total user base across more than ten different plugins (PostX, WowStore, WowRevenue, WowShipping, WowAddons, WowOptin, WowInvoice, and others), not WholesaleX specifically.

WholesaleX is a relatively newer entrant in the WooCommerce B2B space and has been growing its feature set steadily. Several of its 2024-2025 releases brought it closer to feature parity with B2BKing on specific items (see "Maturity, Track Record, and Update Cadence" below).

Feature-by-Feature Comparison

Dynamic Rules and Discount Engine

The dynamic rules engine is the heart of any modern B2B plugin: it's how you express conditional discounts, conditional restrictions, and conditional behaviors without manually editing every product.

B2BKing supports 25+ dynamic rule types, including:

• Percentage and fixed-amount discounts (product, category, cart, user, group)
• Tiered pricing and tiered price rules
• Free shipping rules
• Fixed-price rules
• Hidden-price rules
• Minimum and maximum order quantities
• Required multiple (force quantity to be a multiple of N)
• Tax exemption rules
• Add tax / add fee rules
• Raise-price-for-group rules (uplift pricing for certain groups)
• Payment-method discounts and surcharges — e.g., 3% off for bank transfer, 5% surcharge for PayPal
• Payment-method restrictions — make specific payment methods available only to certain groups, or hide them on certain products
• Shipping-method restrictions
• BOGO discounts (Buy X Get One Free)
• Quote-only rules (replace cart with quote system for specific products or groups)

WholesaleX supports approximately 12 dynamic rule types in its current version, covering product/category discounts, tiered pricing, min/max quantities, BOGO, Buy X Get Y, basic payment-method discounts, basic shipping rules, tax exemption, and a few related rules. Several of B2BKing's rule types (payment-method surcharges, shipping-method discounts, add tax/fee, raise price, quote-only conversion) are not present in WholesaleX as of its current 2.x release line.

The practical difference: in B2BKing, most B2B-specific business rules can be expressed declaratively in the rules engine. In WholesaleX, some of the same business rules require workarounds or aren't supported.

Pricing, Groups, and Tiers

Both plugins support customer groups (called "user roles" in WholesaleX), per-group pricing, and tiered pricing tables on the product page. Both let you set different prices for the same product based on which group the buyer belongs to.

B2BKing additionally supports:

• Per-customer fixed prices — set a specific price for a specific customer on a specific product, useful for negotiated contracts with key accounts
• Customer price lists and group price lists with CSV import/export — manage thousands of pricing relationships outside the WooCommerce UI
• MSRP / retail-price display alongside wholesale price — show B2B users their saving relative to retail, a small UX detail that improves wholesale conversion
• Group rules for automatic group transitions — move customers between groups based on total spend, order count, or other conditions

WholesaleX has a parallel auto-role-migration feature (introduced in v1.0.4 in late 2022), but doesn't offer per-customer prices, structured customer price lists, or MSRP display.

Registration Forms and B2B User Management

Both plugins offer drag-and-drop registration form builders with custom fields, conditional field visibility, file upload fields, password strength validation, and approval workflows.

B2BKing's registration form additionally includes:

• EU VAT field with VIES validation — automatically validate EU VAT numbers at registration
• Cloudflare Turnstile support
• Custom fields available on quote requests — not just on registration
• Built-in CRM hub for managing B2B customers post-registration, including notes, files, order history, balance, applicable price rules, and subaccount management in one place

WholesaleX has reCAPTCHA v2 (added June 2025) and a custom field system but doesn't include native EU VAT/VIES validation, Cloudflare Turnstile support, or a comparable CRM-style customer management interface.

B2B+B2C Hybrid Mode

This is a frequently misunderstood area. WholesaleX's marketing emphasizes B2B+B2C hybrid setups, but B2BKing has a dedicated and substantially more developed hybrid mode.

In B2BKing's hybrid mode:

• B2C users see retail prices including tax; B2B users see wholesale prices excluding tax (the Tax Toggle feature, added February 2026, also lets users switch between views)
• Products can have separate B2B and B2C inventory pools so wholesale orders don't deplete retail stock
• MSRP display shows wholesale customers their saving versus retail
• Order numbering can be prefixed/suffixed differently for B2B vs B2C orders, simplifying accounting separation
• Content restriction shortcodes allow different page content for B2B vs B2C visitors of the same URL
• Coupon restrictions can limit specific coupons to B2C-only or B2B-only

WholesaleX supports hybrid stores at a basic level (role-based pricing visible to logged-in users vs. retail prices for guests, with product visibility controls). It doesn't include separate B2B/B2C inventory, a tax toggle, MSRP display, or content-restriction shortcodes.

Quote Requests and Conversations

Both plugins support quote requests and built-in messaging between customers and store admins.

B2BKing's quote system places the "Request a Quote" button at cart level by default, so customers add multiple products to the cart and request a single combined quote. The same button can optionally also be shown on the product page for stores where single-product quotes are common. The system supports:

• Custom quote form fields (e.g., delivery date, special requirements)
• Quotes on specific products only — leave standard products at "Add to Cart" while routing high-value or made-to-order products through quotes
• Quote-only mode — disable the cart entirely and route everything through quotes (a common requirement for B2B-only stores)
• Branded PDF quote documents with your logo
• Replace-cart-with-quote dynamic rule for conditional quote-only behavior

WholesaleX's quote system also operates at the cart level and integrates with its conversations feature. It doesn't currently support custom quote-specific fields, branded PDF quotes, or per-product quote behavior.

Payments, Invoicing, and B2B Credit (Wallet vs. Company Credit)

This section is where the framing differences between the two plugins are most pronounced.

B2BKing's payment-related features:

• Invoice Payment Gateway — let approved B2B customers check out without paying upfront, generating an invoice for later settlement (NET30, NET60, etc.)
• Purchase Order (PO) Gateway — accept PO numbers or uploaded PO documents at checkout, required when selling to government, enterprise, or institutional buyers
• Company Credit — a B2B line of credit system: set per-customer credit limits, customers place orders against their available credit, outstanding balances are tracked automatically, and customers can later pay down their balance
• Payment method discounts, surcharges, and restrictions by group or product (the dynamic rules engine, applied to payment methods)
• Payment method min/max order values — enable certain gateways only above or below specific order totals

WholesaleX's payment-related features:

• WholesaleX Wallet — a prepaid balance feature where customers top up their wallet and pay from it across the store
• Basic payment method discounts via dynamic rules

The Wallet and Company Credit features are functionally adjacent but framed differently. The Wallet is a prepaid balance, conceptually similar to consumer loyalty points or gift card credit. Company Credit is a B2B line of credit, conceptually similar to NET payment terms - customers don't prepay; they incur a balance that they pay later, up to a limit you set. Real B2B buyers typically operate on credit terms rather than prepaid balances, which is why most enterprise B2B platforms model credit rather than wallets.

WholesaleX doesn't currently offer an Invoice Payment Gateway or Purchase Order Gateway as separate, dedicated payment methods.

Subaccounts and Company Structures

Both plugins support subaccounts: one company account with multiple sub-users, each with their own login, with orders aggregated under the parent.

B2BKing's subaccount system includes:

• Per-subaccount permissions — control what each sub-user can see and do
• Company order approval workflow — require a designated approver to sign off on orders placed by sub-users
• Transfer subaccounts tool — move subaccounts from one parent to another (useful when companies restructure)
• Custom fields on new subaccount creation
• Parent-pays-on-behalf-of-child workflow for orders placed by sub-users

WholesaleX has subaccounts with permission options. Its order approval workflow is more limited.

Private Store, Catalog Mode, and Access Restriction

Both plugins support private store and catalog mode features (hiding prices, hiding products, requiring login).

B2BKing's access-restriction surface is broader:

• Hide prices from guests with a "Login to View Prices" link
• Replace prices with a "Request a Quote" button for guests or registered users
• Hide the entire website (true private store with login required to see anything)
• Page visibility by group — different roles see different pages
• Content restriction shortcodes — different content blocks on the same page for different user groups
• Hidden-price dynamic rule — programmatic per-rule price hiding

WholesaleX has private store, page visibility by group (added May 2025), and product visibility controls. It doesn't currently include the content restriction shortcode or the replace-with-quote-button option for prices.

Architecture: All-in-One vs. Core-Plus-Add-ons

Both plugins use an architecture that mixes a core plugin with optional add-ons, but the balance is different.

B2BKing is essentially an all-in-one plugin. The vast majority of features ship in the core plugin, including quotes, conversations, subaccounts, bulk order form, purchase lists, dynamic rules, CRM hub, registration form builder, and reporting. A small number of features ship as separate optional add-ons: most notably Company Credit, the White Label add-on, SalesKing (for sales reps), and MarketKing (for multivendor B2B). For a typical B2B store, B2BKing's core plugin alone covers the full feature set without requiring multiple add-on purchases.

WholesaleX uses a core-plus-add-ons model with several first-party add-ons required for specific functionality: the WholesaleX Migration Tool, WholesaleX for Dokan, and WholesaleX for WCFM are separate plugins. The wallet and subaccounts modules are included in the core Pro plugin.

Internally, both plugins are modular: B2BKing only loads code for active modules; WholesaleX has a similar selective-loading model. The headline architectural difference is less about "modular vs. monolithic" and more about how much you get inside the core plugin versus how many add-ons are sold separately. B2BKing's core ships with more of the feature surface included.

Maturity, Track Record, and Update Cadence

A common framing positions WholesaleX as the "modern" alternative to older B2B plugins. This positioning doesn't survive a look at the actual chronology.

B2BKing was first to release in 2020, more than two years before WholesaleX appeared in November 2022. As of 2026, B2BKing has shipped 135+ versioned releases, with regular feature updates and a current major-version line (v5.x) that continues to receive new functionality, not just bug fixes. Recent additions include the Tax Toggle (Feb 2026), Bulk Variations Table, CRM Hub (March 2026), transfer-subaccounts tool, and the Early Access panel for upcoming features.

WholesaleX has shipped 130+ versioned releases, the majority of which are bug fixes and compatibility patches. A look at which plugin pioneered the features both now share is instructive:

On the specific features both plugins now share, B2BKing was generally first to ship; WholesaleX added them in 2024-2025. The "modern vs. legacy" positioning doesn't hold up: B2BKing is the older plugin and the more actively developed one.

This matters for practical reasons. A plugin with five years of production deployment across 15,000+ stores has had time to surface and resolve edge cases that a newer plugin hasn't yet encountered. For a store running real revenue through a B2B plugin, this maturity is a meaningful factor.

Free Versions on WordPress.org

Both plugins offer free versions on WordPress.org. The active-installation counts (which are public, accurate, and continuously updated) are:

• B2BKing free: 10,000+ active installations
• WholesaleX free: 2,000+ active installations

For context, WPXPO's marketing materials describe a "60,000+ businesses" figure across the WholesaleX brand. This is the combined user base across WPXPO's full plugin portfolio (which includes PostX, WowStore, WowRevenue, WowAddons, WowOptin, WowShipping, WowInvoice, and others), not WholesaleX itself. The verifiable, plugin-specific number is the WordPress.org install count.

B2BKing Free includes:

• Wholesale prices for simple and variable products
• Customer groups with per-group prices and discounts
• Per-group payment methods and shipping methods
• A dynamic rules engine
• Built-in CRM Hub for managing B2B accounts
• B2B/B2C reporting

WholesaleX Free includes:

• Wholesale prices and role-based pricing
• Dynamic rules (limited set in free)
• Registration form builder
• Basic product visibility controls

Both free versions are suitable for evaluating the plugin before purchasing. B2BKing's free version exposes more of the full feature surface (groups, dynamic rules, CRM, reporting).

Pricing Comparison

B2BKing pricing

B2BKing offers three tiers, with both annual and lifetime options on each.

Lifetime licenses are available on all three tiers.

WholesaleX pricing

WholesaleX offers three tiers, with both annual and lifetime options.

Lifetime licenses are available on all three tiers.

What this means in practice

WholesaleX's entry price is lower. At $129/year for a single site versus $199/year for B2BKing Startup, WholesaleX has a $70/year price advantage at the lowest tier.

The value comparison depends on which features you need. B2BKing's price reflects a substantially broader feature set: 25+ dynamic rule types, Purchase Order gateway, Company Credit, EU VAT/VIES validation, separate B2B/B2C inventory, per-group currencies, Tax Toggle, content restriction shortcodes, branded PDF quotes, MSRP display, and others not present in WholesaleX. For stores that need any of these capabilities, the $70/year price difference is more than offset by what's included.

For higher-volume agencies, B2BKing's Developer tier (unlimited sites) at $599/yr renewal is competitive with WholesaleX's 20-site Agency tier. B2BKing also includes a separate 3-site Pro tier; WholesaleX's middle tier is 5 sites.

Both plugins offer lifetime licenses, which is the most economical option for stores planning to use a B2B plugin long-term.

Common Misconceptions

A few claims appear regularly in third-party comparisons that don't match what the plugins actually do. Here's the factual picture:

Claim: "WholesaleX is more modern than B2BKing." Reality: B2BKing was released in 2020; WholesaleX in November 2022. On the features both plugins now share, B2BKing was generally first to market. B2BKing has shipped 135+ versioned releases including new features as recently as the Tax Toggle in February 2026.

Claim: "WholesaleX has more active users (60,000+)." Reality: WPXPO's "60K+" figure spans 10+ different plugins. On WordPress.org, the verifiable plugin-specific install counts are 10,000+ for B2BKing and 2,000+ for WholesaleX.

Claim: "WholesaleX is better for B2B+B2C hybrid stores." Reality: B2BKing has a dedicated B2B+B2C hybrid mode with separate inventories, Tax Toggle, MSRP display, per-group currencies, separate order numbering, content restriction shortcodes, and per-user-type checkout behavior. WholesaleX's hybrid support is comparatively basic.

Claim: "WholesaleX places quotes at cart level; B2BKing only at product level." Reality: B2BKing's Request a Quote button is at cart level by default. Product-page placement is an optional addition, not the default.

Claim: "WholesaleX's Wallet is a unique feature." Reality: The Wallet is functionally adjacent to B2BKing's Company Credit module. The difference is framing: WholesaleX's Wallet is presented as a prepaid balance (similar to gift card credit), while B2BKing's Company Credit is structured as a B2B line of credit with per-customer credit limits and outstanding-balance tracking, which is how most B2B buyers actually operate.

Claim: "WholesaleX has a drag-and-drop registration form builder, B2BKing doesn't." Reality: Both plugins have drag-and-drop registration form builders. B2BKing's additionally includes EU VAT/VIES validation, Cloudflare Turnstile support, and custom fields on quote requests.

Claim: "B2BKing is heavy or bloated because it has more features." Reality: B2BKing only loads code for the modules you've enabled. Features can be toggled on or off from a central settings page. A B2BKing install using a subset of features is no heavier than a plugin with only that subset.

Who Should Choose What

Choose B2BKing if you:

• Need any of the advanced B2B features only B2BKing offers: Purchase Order gateway, Company Credit, EU VAT/VIES validation, separate B2B/B2C inventory, per-group currencies, Tax Toggle, branded PDF quotes, content restriction shortcodes, MSRP display
• Need a wider dynamic rules engine, particularly payment-method and shipping-method discounts/surcharges/restrictions
• Want a built-in CRM hub for managing B2B customers from a single place
• Run a B2B+B2C hybrid store and want a dedicated hybrid mode rather than basic role-based pricing
• Sell to organizations that require PO-based checkout or NET payment terms
• Want subaccounts with a full company order approval workflow
• May need sales reps functionality later (via the SalesKing companion plugin)
• May extend into multivendor B2B marketplace later (via MarketKing)
• Prefer a more mature, more battle-tested plugin with six years and 15,000+ stores of production track record

Choose WholesaleX if you:

• Run a smaller wholesale store with a narrower feature requirement
• Want the lowest entry price ($129/year vs $199/year)
• Prefer a prepaid wallet model over a B2B line-of-credit model
• Already use other WPXPO plugins (PostX, WowStore, WowRevenue, etc.) and want tight integration within that ecosystem

Frequently Asked Questions

Is WholesaleX newer than B2BKing?

Yes. B2BKing was released in 2020, WholesaleX in November 2022.

Does B2BKing have a Wallet feature like WholesaleX?

B2BKing's equivalent is the Company Credit module, which is functionally adjacent but structured as a B2B line of credit rather than a prepaid wallet. You set per-customer credit limits, customers place orders against their available credit, outstanding balances are tracked automatically, and customers settle their balance on agreed terms (e.g., NET30). This is closer to how most real B2B buyers expect to operate.

Does B2BKing have a B2B+B2C hybrid mode?

Yes, and it's one of B2BKing's marquee features. The hybrid mode includes separate B2B/B2C inventory, a Tax Toggle (price including/excluding tax by user type), MSRP/retail-price display alongside wholesale prices, per-group currencies, content restriction shortcodes (different content for B2B vs B2C on the same page), and separate B2B/B2C order numbering.

How many dynamic rule types does each plugin support?

B2BKing supports 25+ dynamic rule types, including payment-method discounts/surcharges/restrictions, shipping-method rules, required multiple, add tax/fee, raise price for group, replace-cart-with-quote, and others. WholesaleX supports approximately 12 dynamic rule types.

Does B2BKing have a free version?

Yes. B2BKing Free is available on WordPress.org with 10,000+ active installations as of 2026. It includes customer groups, role-based pricing, dynamic rules, the CRM Hub, per-group payment and shipping methods, and B2B/B2C reporting.

Can I migrate from WholesaleX to B2BKing?

Yes. Your product data lives in WooCommerce itself rather than in either B2B plugin, so it carries over without issue. Plugin-specific configuration such as customer groups, pricing rules, registration forms, and similar, is stored differently in each plugin and will need to be set up in B2BKing. B2BKing's documentation and support team can help with specific migration questions. (WholesaleX offers a migration tool in the other direction; the practical effort to switch between the two plugins is similar either way.)

Does B2BKing have a lifetime license?

Yes. B2BKing offers lifetime licenses on all three tiers (Startup, Pro, Developer), eliminating renewal costs entirely.

Is B2BKing reliable for production stores?

Yes. B2BKing powers 15,000+ active stores as of 2026, with 135+ versioned releases since launch and continuous active development. The plugin maintains a 4.97-star review average.

How does B2BKing compare to WholesaleX on price?

WholesaleX's entry price is lower ($129/year vs $199/year for single-site annual plans). For higher tiers and unlimited-site licenses, the two plugins price similarly. Both offer lifetime licenses. The value comparison depends on which features you need: B2BKing includes substantially more functionality (Purchase Order gateway, Company Credit, EU VAT/VIES, separate B2B/B2C inventory, Tax Toggle, 25+ dynamic rule types, and others) that aren't present in WholesaleX.

Final Thoughts

WholesaleX is a capable plugin for stores with narrower wholesale requirements and a preference for the lowest entry price. Its core feature set covers the basics that smaller wholesale stores typically need.

B2BKing is the broader, more mature option. It covers the full range of B2B scenarios in a single integrated plugin. With 15,000+ active stores, 135+ updates since 2020, and an ecosystem extending to SalesKing (sales reps) and MarketKing (multivendor B2B), B2BKing is the stronger choice for stores that want a comprehensive, future-proof B2B solution on WooCommerce.