WooCommerce: Different Prices for Different Users

Showing different prices to different users in WooCommerce is a common setup, particularly for wholesale and B2B stores, but not only. In this article, we'll show you how to set this up with our free and premium plugins.

While many plugins set prices by user role, B2BKing uses a powerful group system that lets you set prices for each product and variation by group. Here's what that looks like:

As you can see in the picture, each group has its own pricing section in the product backend. A regular user would see a price of $39, while a user in the "VIP" group would only see $19.

That's it! Very simple and easy to set up. But if you want to know more about groups, discounts, tiered pricing, price tables, and other B2BKing features, please read on.

Groups and Prices by Group

There is a dedicated Groups panel where groups are created and managed.

You can easily move users across groups from their profile pages or by using the plugin's Bulk Editor tool.

Groups are integrated into many different features throughout the plugin:

• Control available payment methods by group
• Control available shipping methods by group
• Set tiered prices (prices by quantity purchased) by group
• Create special discounts
• Create free shipping rules
• Create minimum order quantity/amount rules
• Tax exemptions by group
• etc.

Discounts for Different Users

In addition to setting different prices for different users, you can also configure different discounts using the plugin's dynamic rule system. Here's a discount rule example:

In the above example, users in the Resellers group get 25% off the product "Smart Door Lock" if they purchase at least 10 pieces.

The rule system is designed for maximum versatility and can be used to create discounts in many different configurations. You can create discounts for groups, individual users, specific products, categories, or the entire store, and you can also set conditions.

Tiered Prices and Price Tables

In addition to setting prices directly on the product page, you can also set up tiered pricing.

With tiered pricing, you can incentivize customers to purchase in bulk in order to get better prices.

In the picture above, customers will normally pay the sale price of 15, but if they purchase 100, 200, or 300 pieces, they get progressively better prices.

You can set tiered pricing for each product, for each group, and even for each individual variation in the case of variable products.

Tiered Price Table

How do customers find out about pricing options and discounts? There's an automatically generated table on the product front page. The table design adapts to and works with every theme.

About B2BKing

B2BKing is a wholesale plugin designed to meet the unique challenges of B2B e-commerce. Business customers often require a personalized approach, with different prices, different discounts, and even different products visible in the catalog for each user.

It supports negotiated pricing, product bundles, and 137+ other features, including a wholesale order form, tax exemptions, flexible price display (including or excluding tax), business registration, and much more.

Furthermore, it offers many features that are unique in the market, such as:

• Restrict coupon usage by group
• Show different content to different users through a shortcode
• Purchase lists for easy stock replenishment
• Conversations and messaging system
• Multiple buyers on one account (subaccounts)
• Offers and product bundles
• Different shipping costs for different groups
• Invoice Payment Gateway
• etc.

The plugin was launched in 2020 and quickly became a bestseller, earning a Featured spot on the CodeCanyon front page by Envato. It has also been featured in various publications and sites, including BusinessBloomer, WPLift, SuperbThemes, and more!

Learn more about the plugin by exploring our documentation, or get in touch if you have any questions. Please send inquiries to our dedicated support platform at Ticksy.