Set Different Prices for Different Users / Groups

Prices by Group #

One of the best and easiest ways to configure different prices is by user group. This allows you to set different prices for B2C, B2B, and specific B2B groups directly when editing a product.

With B2BKing, you can configure any number of customer groups. For example, here we have configured two groups: Standard B2B and VIP B2B:

When editing a product, there are separate price fields for each customer group:

This way, you can configure a price for B2C users as well as a price for each B2B user group. In the image above, we have set a price of $100 for B2C, $80 for "Standard B2B," and $60 for "VIP B2B."

When a logged-out user (or a regular B2C user) visits the shop, they will see the product priced at $100:

However, if a user logs in as part of the "Standard B2B" group, the same product will show a price of $60:

Prices by Individual Customer #

Besides group pricing, you can also set unique prices for each customer using Customer Price Lists.

Through this feature, you can configure individual, customer-specific prices for each customer on each product. This can be set up directly from the product page, or from each customer's profile page. Customer price lists can also be imported in bulk using CSVs for large catalogs.

Discount Rules / Raise Price Rules #

There are other similar rules and price modifiers that can be used. First, let's look at discount percentage rules.

The following rule creates a 25% discount on all products for the user "jimsson".

When that user logs in, they will see all prices with a discount applied. If a product normally costs $100, the user will see a sale price of $75:

Other similar rules that can be used are "Raise price" rules. With these rules, you can start with a base price (for example, your cost price) and then add a markup, such as a 50% markup. In that case, if a product has a base price of $100, the customer's price would become $150.

Tiered Pricing #

B2BKing can also configure tiered pricing and display a tiered pricing table. This allows you to set a price (or discount percentage) for each quantity level purchased.

Additional Information #

B2BKing is built to be flexible, and there are many other ways to set up pricing. For example, there are "Buy X Get 1 Free" rules, hidden price rules, and tax exemptions that show B2B prices excluding tax and B2C prices including tax, among others.