Wholesale Prices: How to Set Different Prices for Wholesale Buyers

Note: This article covers the Core (Free) version of B2BKing. The Pro version includes additional options and features.

Installing the Plugin #

Start by installing and activating the free B2BKing plugin. Go to Plugins → Add New and search for "B2BKing":

Setting B2B Prices on a Product #

Create a new product or edit an existing one in WooCommerce. With B2BKing active, you'll notice two price fields instead of one: a regular price and a B2B price.

In the example above, the regular price is set to $199 and the B2B price to $179. The regular price is what standard customers see, while the B2B price is reserved for wholesale buyers.

How Prices Appear on the Front End #

When a B2C user views the product, the price displays as $199:

To see the B2B price in action, the viewing user needs to be assigned to the B2B group. You can configure this on any user's profile page by scrolling down to "Customer Group":

Change the group to B2B and save the profile:

If you want to quickly test this yourself, you can change your own admin account to B2B temporarily. After saving, refresh the product page and you'll see the price now shows as $179:

Pro Version Features #

If you need more flexibility, the Pro version of B2BKing extends this functionality further. For example, you can display both the retail and wholesale prices side by side so B2B users can see exactly how much they're saving:

You can also configure tiered pricing with quantity-based discounts and display a pricing table directly on the product page:

B2BKing Pro also supports customer price lists for individual, customer-specific prices. This feature is ideal for wholesale stores where each customer has their own contract prices across many or all products. 

These prices can also be imported in bulk via CSV for large catalogs.